Fairtrade Fortnight Competition, Promotion & Supplier Story

The annual Fairtrade Fortnight campaign runs from the 25th of February till the 10th of March. This Fairtrade Fortnight join us in celebrating all things Fairtrade, from chocolate to organic cotton. Look out for the many events organised by campaigners and groups up and down the country, from bake sales to talks and fairs, all in support of the Fairtrade campaign. If you are near London, there is a  
secret hot chocolate pop-up for chocolate fans.

Read on to find out about our Fairtrade Fortnight Competition, Promotion and one of our Fairtrade organic cotton producers, plus the lasting social, economic and environmental benefits of Fairtrade.

Fairtrade Fortnight Competition

Win A Bumper Set of Luxury Towels in 100% Fairtrade Organic Cotton – 2 x Facecloths, 2 x Hand Towels, 2 x Shower Towels, 2 x Bath Towels

Win 100% Fairtrade organic hotel towels in a luxurious 460 GSM. Soft, absorbent and incredibly long lasting, for the perfect end to a soak or a shower. In a gentle white, these Fairtrade organic cotton towels will get your bathroom dressed for spring with hotel quality, luxury and durability. Our organic cotton towels are certified to the Global Organic Textile Standard (GOTS) and Fairtrade.

To enter, simply answer: Where are our Fairtrade organic cotton towels made? 

Enter your answer, along with your contact details on our competition page.

The competition closes at midnight on the 10th of March 2019. 

Fairtrade Organic Cotton Supplier Story

For Fairtrade Fortnight, we wanted to shine a spotlight on the supplier story behind our Hotel Collection Fairtrade organic bed linen and towels. Plus, the story behind the label – the impact on the environment, social justice and the local economy.

Fairtrade Fortnight and all year focuses on what choosing Fairtrade and organic can sustainably achieve for the people behind the products that you buy; from a living income, to children's education to healthcare access. 

Fou furnishings ® Hotel Collection is made from 100% certified Fairtrade organic cotton sourced from the Chetna Organic project in rural India. Chetna Organic is an NGO, set up in 2005 with a focus on creating better, sustainable livelihoods for rural farmers and their families in ecologically depressed regions.


Farmer Cooperatives are run and managed by farmer representatives. Chetna organic has grown to support 35,000 farming households across small, resource distressed rainfed dependent districts; with building blocks at the village level.

The project supports women and child welfare projects, including women entrepreneurship development, safe food and nutrition security, school education, local culture and skill building.


Chetna organic works with farmers and their families to ensure sustainable management of natural resources. Organic cotton agriculture improves soil fertility and water conservation; pest and disease management without the use of toxic chemicals. Life Cycle Assessment (LCA) research, presented by the TextileExchange, comparing the environmental impact of organic versus conventional cotton fibre, puts saving of blue (fresh) water consumption at 91% and global warming potential at 46%.  


Chetna organic supports farmers in making the transition from conventional to organic farming. The move creates healthier working environments and independence from large GMO seed companies, chemical fertiliser and pesticide producers as well as stopping the cycle and consequences of smallholder farmer debt.  


The bed linen you sleep in and towels is made in a transparent supply chain which can be traced from the planted organic cotton to the linens fou furnishings® sources.